Why Likability Transfers Goodwill Better Than Numbers
Most dentists assume practice sales are won with numbers: collections, EBITDA, loan approvals. But here’s the truth: deals are won (or lost) on something you won’t find in a spreadsheet—likability. When a seller hands over their life’s work, they’re not just transferring patient charts and equipment. They’re entrusting their goodwill—the trust, loyalty, and reputation they’ve built over decades. Goodwill is the single most valuable asset in any dental practice, and it only transfers if the